Google today released a new version of Google Analytics for Android, featuring a new design, enhanced the functionality, and more reporting tools. You can download the new version from Google Play.
Here’s what’s new:
- A completely redesigned look and feel, ideal for tablets and phones.
- New visualizations that automatically resize to fit your screen size and orientation.
- Side navigation that mirrors Google Analytics on the web for quick access to reports.
- Specialized reporting for web and app views (profiles).
- An Overview screen summarizing key metrics from each report.
- Deeper analysis via dimension-based drill down in most reports.
- Better Real-Time reporting.
- Advanced Segments to further analyze your data.
The official changelog on Google Play is much shorter, but it does contain a hint that custom reports is coming in the next version. We’ll let you know when it arrives.
More to follow.
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